Wayne, the founder, product developer, web designer, graphic designer, packaging designer, UI/UX designer, video creator, well you get the idea, at Near! He founded Near shortly after discovering his passion in lighting while working on commercial projects. Not only did he grew to appreciate the profound impact lighting has psychologically, but the craftsmanship behind each luminaire’s design as well.

As a tech enthusiast and legit comfort creature, he wanted to make lights that can adjust to suit my mood anytime, anywhere. That’s how he got the idea for the brand name as well!

Lighting control is convenient as long as my smartphone is “Near” me. In his projects, he observed that existing LED fixtures were often fixed in colour temperature and brightness level.

Homeowners were enslaved to the same light setting for work, movie nights, dinners etc. Brands with those functions were either too expensive, too complicated to use or simply unreliable. As such, he was determined to make smart lights that are easy to use, super affordable and most importantly, customisable!